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MJHTV: Jazzy Jewelry commercial

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Airing Info

Type: Commercial: for product
Date: Tue, 03 Oct 1995
Time: unknown
Channel: Nickelodeon (and others?)
Running time: 30 sec (Melissa's part: throughout)
Repeated: rarely on various channels (I think), but probably not anymore
For specific dates that this has been repeated in the past, if known, see U.S. airings of Melissa and/or Non-U.S. airings of Melissa.

This 30-second spot features Melissa and (very briefly) an unknown younger girl. The general style is upbeat (of course!) with lots of quick shots, mostly at weird angles. The music is reminiscent of the Jackson 5 song, ``ABC''.

All in all, I'd say it's a pretty good commercial.

There's also a 15-second version that starts with the Jazzy Jewelry logo and the Background Singers instead of Melissa talking to the camera. It's greatly edited, of course, and pales in comparison to the 30-second version.

You can get pics from this at:: http://ftp.tcp.com/ftp/pub/melissa/images/commerc/jazzy/

Transcript

[in on shot of MJH addressing the camera]

MJH: ``Hey! I don't want to be a copycat...''

[the word ``copycat'' echoes a few times as four images of a girl pop up all in a row]

MJH: ``I like to do my own thing.''

Background Singers: ``Do your own jazzy thing!''

MJH: ``With Jazzy Jewelry and new Jazzy Accessories.''

[she glances at each of the two boxes she's holding up]

MJH: ``Now I can make jewelry you can't find at the mall.''

[complete with classic MJH facial expression]

MJH: ``Funky sand jewelry...''

[MJH appears in a one-piece swimsuit with a cut-off shirt top; she's partially covered by waves at the bottom of the screen; more classic facial expressions as she does ``the swim'' (I guess)]