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Digest: Audience

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Here are some comments related to the audience for CEIA: what exactly it is (demographics), how large it is (ratings), and the like.

• Adam Lieberman said on Tue, 23 Feb 93:

  Now let's get this straight: is CEIA for preteen girls, 15-year-old boys, kids in the 12-17 age bracket, men in thier twenties, or what?

• Bill <MASMUMMY> said on Tue, 23 Feb 93:

  I think the reason we see so many men in their twenties on this list is simply that this is a computer mailing list.

  How many people in the younger age bracket have access to the internet and know about this mailing list?

• Adam Lieberman said on Thu, 25 Feb 93:

  What prompted me to make this comment was the inconsistency in the TV Guide article.

  Preteen girls:
  > Worldly-wise and whimsical, Clarissa is the Annie Hall of 10- to
  > 12-year-olds.
  > WHY THEY'LL WATCH IT: ``This is where preteen girls set their fashion
  > sense.'' -- David Bianculli, New York Post

  --TV Guide

  15-year-old boys:
  > America's 15 year old boys have a new heartthrob.
  > ...
  > And that's why 15 year old boys are in love with Clarissa Darling.

  --Cathernine Hinman, the Orlando Sentinel
  (according to Philip Chang)

  Kids in the 12-17 age bracket:
  >This is taken from the Feb.27-Mar.5 issue of TV Guide that discusses TV shows
  > for children. It put CEIA in the 12-17 age bracket with shows such as
  > Life Goes On, The Wonder Years, Dr. Quinn: Medicine Woman (??), and
  > Star Trek: TNG. Quite a list. Anyway...

  --Chris Cates on the same TV Guide article

  Men in thier twenties:
  >You know, I just turned 25 today, and I am wondering how old the rest
  >of us all are, because, if you were to think about a bunch of guys
  >about my age talking about a 16 year old (or two, now) all of the time,
  >one could draw some interesting conclusions...<GRIN>

  --Brian Hees

• Philip Chang said on Thu, 25 Feb 93:

  I've seen info that the show also does well with the over 18 crowd too. Just before Snick started, there was an article about it in the San Jose Mercury News. It had a line in that said, 'The A.C Nielsen ratings research firm reports that nearly one-third of the audience for ``Clarissa Explains It All'' is 18 or older. The show, build around a teen-age girl, appeals to more boys, proportionately, than TV's hottest teen show, Fox's ``Beverly Hills, 90210.'' '

  By looking at the plots, I think that the show is targeted to the 12-17 year old crowd, but has good demographics among pre-teen and does a respectable job among the over 18 crowd. The over 18 crowd probably includes parents who watch the show with their kids, but probably includes a significant number of twentysomethings too.

• Jim Davis said on Sat, 27 Feb 93:

  It'd be very interesting to hear some SNICK ratings numbers (anybody?), [...]

• Philip Chang said on Sun, 28 Mar 93:

  A while ago, Jim Davis was wondering what were the ratings for CEIA. It turns out that Broadcasting&Cable magazine has been publishing the ratings of the top basic cable programs. The data are supplied by outside sources based on Nielsen Media Research.

  The March 22nd issue of Broadcasting&Cable has ratings for the week of March 8-14. Clarissa at Sat 8pm came in 15th with 1.961 million households for a 3.3 rating. Clarissa at Sunday noon came in at 26th place with 1.810 million households for a 3.1 rating.

  Here are the Nick shows that scored higher than Clarissa:

  Place	Households	Rtg	Show
  6th  	2.377 million 	4.0	Ren and Stimpy (Sun 11-11:30am)
  8th	2.199 million	3.7	Rugrats (Sun 10:30-11am)
  12th	2.015 million	3.4	Ren and Stimpy (Sat 9-9:30pm)
  13th 	2.004 million	3.4	Rugrats (Sat 7-7:30pm)
  14th	1.965 million	3.3	Salute Your Shorts (Sun 11:30-12n)
  

  There are no Nick shows listed between the two Clarissa showings (15th and 26th places).

  In one of the promos for Universal/Nick Studios it mentions one of the attractions is to watch the taping of hit shows like CEIA. It looks like CEIA is the highest rated Nick show filmed at Nick Studios.

• Philip Chang said on Fri, 16 Apr 93:

  There's a little blurb in the April 12th issue of ``Broadcasting and Cable'' magazine. It says that Nickelodeon has renewed all four Snick shows for another season, so we'll be blessed with more Clarissa episodes.

  The average ratings for the first quarter of 1993 for Snick are 1.6 million households. This is a ratings increase of 154% from what was being shown during the first quarter of 1992.

See Alternate episode titles for help with an unofficial title or other episode reference you don't recognize.

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